Giorgio Bartocci, an avant-garde street artist in the Italian background, is the author of the pictorial composition which, in 2014, improved the travelling museum of Lotras tank wagon fleet , painted by the main international artists known in the urban-art world.
As you know, the Company, owner of the cargo Terminal of Foggia Incoronata, committed itself to implementing the “Kings of Green – Art in Movement” project. This project was strongly supported by Lotras in order to combine the artistic expression with the spread of ecological-sustainability-related ideas, which is already evident thanks to the choice of a railway transport system which is also sensitive to the environmental balance. It is possible to note the implementation of this project, which came to the fourth edition, on the sides of the tank wagons showing 55 works, which give birth, in these years, to an innovative museum in constant motion.
Humanoid figures, created by Giorgio Bartocci for the 2014 edition, seem to come alive and communicate with the territory the convoys move across – figures with vivid, warm colours, and natural paints which go to confirm the message of sustainable mobility that is also respectful towards the environment. Figures, also, that show the artist’s positive tension and his interaction with what surrounds the metropolitan reality, in an almost oneiric vision which enshrines an artistic and cultural message of the images, showing his graphic designer and visual communicator studies.
By these initiatives, Lotras carries out its project aimed at conveying the importance for the respect of the environment and for the development of the code of ethics of the Company. These actions are supported by the use of new means of communications summed up in cultural-artistic projects which represent the entrepreneurial innovation and regeneration, tightly linked to the territory Lotras works in.
Finally, the art in movement is a positive evidence that logistic sector is a lively and proper opportunity to transport and covey culture.
ph. by Marco Cappannini
